Pass the Guidon:

Veteran Entrepreneurship Through Acquisition (ETA)

Our Pass the Guidon program centers on entrepreneurship through acquisition. We provide education for both buyers and sellers in transferring ownership of existing small businesses to veterans and military personnel interested in purchasing.

Pass the Guidon is a practical, case-study–driven program that walks veterans through the real process of buying or selling a small business. No theory divorced from reality, no motivational fluff. Just how deals actually get done.

The course follows a single acquisition case study from initial interest through closing, mirroring how transactions unfold in the real world. Participants see how early decisions ripple through valuation, financing, diligence, negotiation, and final deal structure.

Three modules, self-paced. AI-assisted and highly interactive.

No waiting. Start your journey right now.

VETtoCEO ETA: M1: Preparing to Buy
Hosted by VETtoCEO - John Panaccione, VETtoCEO - Michael Horn | 1h 11m 6s
In this first of three modules, participants are introduced to the process of buying a small business. Module 1 introduces the acquisition process and focuses on evaluating a business opportunity and structuring a non-binding Letter of Intent (LOI). Learners are introduced to the case study and begin assessing whether the business is worth pursuing and under what preliminary terms. What you’ll gain from Module 1: An understanding of the end-to-end small business acquisition process and where the LOI fits within it How to evaluate a business opportunity beyond surface-level metrics and broker summaries The purpose and structure of a non-binding Letter of Intent, including what it should and should not do How valuation expectations are formed early and why they are rarely final Common seller motivations for selling a business and how they influence deal dynamics How to think about risk, leverage, and flexibility before committing significant time and capital Why most acquisition mistakes begin before due diligence ever starts

Real Deals. Real Stories. Real Veterans.

Listen to a sampling of successful ETA journeys by fellow veterans.

VETtoCEO, Inc.

EIN: 46-2919240

[email protected]

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