At VETtoCEO, entrepreneurship begins with leadership and the critical decision-making that drives it. Our focus on these core elements first sets us apart before building the necessary business skills around them. We cut through the noise by prioritizing the mindset and leadership abilities that are crucial to entrepreneurial success. Additionally, we know that not all veterans are the same. Our program has the most benefit for those who served successfully in leadership positions in the military and, by doing so, hone their decision-making skills.

There are three paths to success in small business ownership - startups, franchising, and buying an existing business. Our approach tailors support to individual journeys, acknowledging veterans' diverse backgrounds and empowering them to become effective, confident leaders in their entrepreneurial pursuits.

We believe that transitioning from military to civilian is more like shifting from a calling to a career. Small business ownership and the leadership required for success don't replicate the calling to serve our country, but they allow us to create a new way to serve America as veterans and continue to lead.